Brand Rex Increases UK Market Share

Structured cabling specialist Brand-Rex has increased its share of a shrinking UK market, despite the economic pressures caused by the current downturn.

According to the latest market research carried out by industry research specialist consultants BSRIA, Brand-Rex grew its market share by 2.4% in 2008, despite the fact that the UK market for structured cabling fell by some 8%, forcing most suppliers to report declining sales.

The report also highlighted how Brand-Rex had significantly increased its share of the shielded market. With annual sales in 2008 of more than £20 million in the UK representing a year-on-year increase of almost 10%, BSRIA reports Brand-Rex as the only manufacturer to increase market share.

Ian Wilkie, Business and Marketing Director at Brand-Rex, put the success down to a strong team ethos throughout the company, as well as the introduction of a new stream of innovative products.

“To grow so much in these difficult economic times is something that everyone at our company, our distributors and installers should be proud of,” he explains. “This success is all down to a mixture of hard work, high-quality, reliable products and going that extra mile to make sure our clients receive a solution that really delivers beyond their needs.

Other factors in the company’s growth, says Wilkie, were their flexible approach to client needs and focus on customer service, both of which were born out when Brand-Rex was recently named Cabling Provider of the Year by Network Computing magazine.

Among the major innovations in 2008 was the launch of a new 10GPlus Zone cable, the smallest Cat 6A / Class EA performance cable on the market, as well as the revolutionary Brand-Rex HDFC high density copper racking and management system.

Throughout 2008, Brand-Rex also worked on several high profile projects, including delivering advanced structured cabling solutions for major customers including The Natural History Museum, Imperial College, Morrisons, online retailer Expedia, Liverpool Arena and Glasgow’s Victoria Hospital. They also won the contract to provide the fibre communications infrastructure for two new aircraft carriers commissioned by the Ministry of Defence.

And Wilkie adds: “The fact that we also maintain such a high-class production facility here in the UK has also helped us to take advantage of exchange rates, at a time when it has become much more challenging for US companies to sell into the UK.”