New beginnings with a new focus this is the message resonating from NeoWave in 2013. And it is this message that has resulted in a change of brand for NeoWave. The old brand logo, with the strapline ‘Best of Telecoms’ has been revised and updated to reflect the new direction the company has taken since the management buy-out in January. The new tag line, which sits beneath both NeoWave and NeoCloud is Communicate, Collaborate, Connect.
Margaret Brewer, General Manager states ‘It’s a tough decision to walk away from a brand icon, especially one that has grown to be synonymous with quality and professionalism, however we felt the ‘Best of Telecoms’ just didn’t cut it for the business as it stands now. Yes we are still heavily involved in telecoms, and this won’t change, but we are so much more than that now. Much has changed in the last year, and the new Communicate, Collaborate and Connect tag suits us far better. As industries have developed and borders merge, the definition ‘Telecoms’ no longer encompasses all that we do. Communications is one part of the picture, but the future is collaboration, it’s all about connecting people.’