The award held jointly with Avaya and sponsored by the Chartered Institute of Marketing invited Business Partners to submit entries outlining Avaya marketing campaigns that demonstrated innovation and ROI around SME, Enterprise or Data solutions. The winning Business Partner received a campaign worth $5K from Avaya's Marketing Service Programme "MarketLeaders" to enable them to drive further Avaya opportunities.
Several Avaya Business Partners entered, demonstrating a high level of marketing expertise and campaigns which clearly met their customers' business objectives. The judges were most impressed with the entry from Britannic.
Runa Macleod, Westcon Convergence Marketing Director commented, "We were delighted to award Britannic the award for their customer-led integrated Marketing Communications Programme," she continued, "Britannic implemented an impressive programme which included newsletters, direct mail, an updated website, seminars and culminated in a flagship Convergence Summit event, at all times Britannic's approach was to put the customer first and build an innovative solution around their needs." The programme has generated a substantial amount of incremental revenue with an ROI of 40:1.