Brits to manage their pennies more closely than ever in 2011

As Brits feel the pinch after the indulgences of Christmas, 94% of people plan to tighten their purse strings this year according to a poll by Orange, the first UK communications company to offer Tiny Top Ups, a new service that lets Pay As You Go customers top up using their loose change from as little as 10p.

With one in four (25.7%) 18-24 year olds carrying less than £1 in loose change in their pocket, Tiny Top Ups puts the power back in the pennies making it easier than ever to stay in touch – welcome news for almost one in four (23%) Brits who normally wait for pay day before they top up their phone.

The research also reveals that running out of phone credit has caused more than one in ten (13%) 18-24 year olds to miss out on a new job opportunity, 15% to lose a love interest and one in six (16.6%) to miss meeting up with a friend; however with Tiny Top Ups these missed opportunities could be a thing of the past.

Further findings revealed by the research include that the value of staying in touch is more important than other life essentials for over one in four (27%) 18-24 year olds who would least like to be without phone credit, compared with only 18% who can’t stand to be without a clean pair of underwear and 11% who refuse to be without make-up.

While over one in five (22%) of Brits admit texting “I love you” on a daily basis, text etiquette is evolving with almost one in ten preferring to say “I love you” to someone for the first time via text and 7% having split up with an ex-partner via text.

When it comes to voices of comfort, if the world was about to end, almost half (42%) of Brits would make their last phone call to their partner while 19% would call their mum and just 3% would call their dad. Surprisingly 1% of barking mad Brits would pick up the phone to their pet if they only had one last call to make.

Pippa Dunn, VP of Propositions for Orange commented: “Tiny Top Ups make it easier for Orange Pay As You Go customers to top up using their loose change. It’s a big change to your small change; and with many people managing their personal finances more closely than ever, Tiny Top Ups will help people who are watching their pennies to stay in touch.”

To celebrate the launch of Tiny Top Ups, Orange is giving away the contents of a huge tube filled with 10p coins to the first person to guess correctly how much is inside. Just follow @ConorfromOrange on Twitter and submit your guess!

Furthermore to celebrate the launch, Orange is doubling any Tiny Top Ups made in Orange retail stores across the country during the month of March. So for example, if a customer tops up by 50p, they’ll be given £1 worth of credit.