BroadSoft has announced it has completed the acquisition of Phoenix, Arizona-based iLinc Communications, provider of web collaboration services for global businesses, governments and educational institutions.
With its extensive capabilities, iLinc meets the web collaboration needs of enterprises of all sizes, across a broad range of industries, whether hosting internal meetings with colleagues in various locations, to holding informative customer and sales webinars, to conducting large training sessions online with several thousand attendees.
As part of BroadSoft’s commitment to delivering innovative unified communications (UC) services to global service providers, iLinc’s web collaboration tools will become BroadCloud Web Collaboration, a software as a service (SaaS)-based web collaboration service that enables organisations to efficiently engage, learn and collaborate.
“Whether it is through strategic acquisitions or inhouse development, we remain committed to offering an extensive, innovative range of unified communications services that empower global service providers to meet the evolving communication needs of their enterprise and consumer customers,” said Michael Tessler, chief executive officer, BroadSoft.
“With BroadCloud Web Collaboration our global service provider customers can now offer a branded, comprehensive web collaboration service at a competitive price with the goal of earning higher margins versus reselling other services.”
BroadSoft believes the acquisition will deliver several key benefits to its customer base of 450 global telecommunications service providers. These include new, higher margin web collaboration service, as BroadCloud Web Collaboration offers service providers a cost effective, feature-rich alternative to reselling other web collaboration services, with more attractive margins, the company stated. Also, expanded brand value, as service providers can now offer a branded web collaboration service that tightly integrates with all their UC capabilities, extending their brand value, increasing customer loyalty and reducing churn.