BT Retail has celebrated the arrival of its three millionth broadband customer. The milestone was announced to co-incide BT’s half yearly results last week. Those results revealed BT Retail secured one in four of all new ADSL customers in the period between July and September 2006. The business now has 32 per cent of the total DSL broadband market.
Ian Livingston, chief executive of BT Retail, said: “The broadband market is consolidating and customers are increasingly choosing between basic broadband and a total service that can deliver far more. BT believes that customers deserve broadband that makes available a range of new exciting new services.
“The broadband market of the last few months has been similar to a gold rush with companies falling over themselves to offer so called “free” broadband. It is pleasing then to see that more than three million customers share our vision that broadband is far more than a pipe into the home.”