Bulldog Targets SME Market

Cable & Wireless company Bulldog Communications is set to target the SME base following their announcement that they are to launch a new broadband internet and phone packages they say will give small and medium sized businesses the capability to exploit the potential of advanced phone services and high performance broadband internet as much as they need, without incurring excessive costs.

So, as one part of the company ditches all its small customers another part starts looking for small customers. Some people left holding their newly printed P45’s in Reading and Bracknell would be entitled to ask what is going on?

Hmmm… glad I am not a share holder.

Anyway, the new Bulldog business packages, Small Business and Medium Business, are aimed at sub-10 employee businesses and sub-50 employee businesses respectively and were developed following research which revealed that many SMEs feel held back because they cannot get flexible, high performance broadband internet and phone services with the right support package, at a price they can afford. This means they cannot communicate with and respond to their customers as fast, or as often, as they would like.

Hold on a minute!

Is this the same company that was the subject of an Ofcom enquiry last year following complaints about poor service?

Yep, it’s the same hound.

Nethertheless, Bulldog say that with their Small Business organisations with up to 10 employees can have the best value 8 Mbps broadband package in the UK market, including up to three phone lines with competitive rates, free Bulldog-to-Bulldog calls and a single, integrated bill. BT customers can port all their existing phone numbers and these lines, which are the same as traditional phone lines, can be used for phone, fax or Point of Sale. Customers will also have unlimited broadband usage, McAfee security software for three PCs and advanced calling features bundled in the package. Bulldog provides dedicated freephone business support lines seven days a week.

With Bulldog Medium Business, businesses with up to 50 employees will enjoy the benefit of a bundled solution, which includes premium business broadband, with symmetric upload and download speeds to support business critical applications and up to eight phone lines that will easily integrate into an existing phone system. Bulldog say they offer competitively priced tariffs, while maintaining the quality of traditional phone lines. Bulldog also offers data-only high performance broadband packages, Bulldog Premium Broadband, for customers who don’t require voice lines.

Fetch boy.