However this is just the tip of the iceberg according to BuzzCity CEO, Dr KF Lai: “Consumer demand for mobile content such as games continues to grow and advertisers are taking advantage of this by, for example using pay-per download games as a key part of ad campaigns. This is particularly true of certain mobile VAS players in Indonesia, South Africa, India, and Mexico.”
Central and South American countries proved to be a hotspot of growth. Carriers here are taking advantage of this marketing opportunity and running numerous mobile advertising campaigns. Examples of growth in mobile consumption can be seen in countries such as Costa Rica, Mexico, and Venezuela due to cheaper data rates and improved network capabilities.
Despite political tension, Egypt has shown a phenomenal 144% increase in mobile advertising, said Lai. Other countries that have shown an increase of media consumption and advertiser interest include Spain (225%),China (130%), South Korea (92%), Thailand (92%) and Turkey (82%).
Nokia still remains the dominant device globally among mobile internet surfers (46%) with Samsung (12.5%) and Sony Ericsson (8.4%) in second and third place. BuzzCity has also seen continued growth of Android and MAUI platforms, particularly among gamers with downloads from Android devices almost doubling in just three months.
“Advertisers and developers with products based on Java based platforms will have ample opportunities. However, prospects are likely to be better for those whose strategies also include Android and MTK/Maui platforms,” said Lai.