CA Technologies launched a new CA Advantage Partner Program which introduces two new partner levels, Focus and Global, which demonstrate CA’s investment in strategic partners who are mutually willing to invest in CA’s business. The Focus and Global partners will represent approximately 25% CA’s partner community, joining partners across the Premier, Advanced and Member levels.
The new levels are defined by invitation to strategic partners who can execute within a framework for revenue commitment and expectations, including more stringent business plan requirements and higher thresholds, while CA will provide expanded benefits to support their evolving business models.
Across interviews with 20% of the worldwide partner community, partners shared with CA that they wanted a program in which they could easily understand the benefits and rewards tied to profitability, protection for their investment in opportunity pursuit, and unique benefits to differentiate the rewards compared to the industry.
The new CA Advantage Partner Program is simplified, with richer benefits that reflect the expanded recognition of our most strategic partner contributions and focused route-to-market strategies that help partners accelerate growth, increase revenue potential and drive new opportunities. Specifically, for the first time ever, CA will provide differentiation in rewards by allowing partners to choose their performance rewards as either business development funds, or rebates.
“We’ve built partnering into our DNA at CA, so it was crucial for us to engage our partners around the globe to understand and address their unique business challenges,” said John Eldh, senior vice president, Global Partner and Digital Sales, CA Technologies. “The redesigned CA Advantage Partner Program reflects their significant input with a framework and new benefits that ensure profitable and sustainable growth for both Partners and CA. Our mission is to leverage our joint resources to deliver value and exceptional experiences for our customers.”
Current CA Technologies partners will be assimilated into the CA Advantage Partner Program and can log in to the CA Partner Experience Platform to access the latest sales and marketing tools, training, and CA resources. Global, Focus, and Premier partners will also have access to dedicated sales support, enablement, assigned account management, and market and business development funds.
“We’ve chosen CA Technologies as a partner as they continue to demonstrate visionary investment in a comprehensive portfolio of test data management solutions,” said Nick Kavadellas, President and Chief Executive Officer, Orasi. “We’re optimistic about how CA’s new partner program strategically aligns with our business goals to help us continue to be a leader in providing solutions across the software quality lifecycle.”