"In a downturn, when some customers put off expensive PBX and major hardware projects, call recording can be a life-saver for resellers," says Chris Berry, director of Liquid Voice, who reports continuing sales despite a slow-down in the wider end-user environment.
"Resellers who take on our products report an average 23% rise in ongoing new business - and it's the same whatever the conditions. The Bank of England predicts 'flat' trading next year but call recording is a growth market and one that will not be halted by current economic uncertainty".
Says Berry: "In 2008, with money getting tighter and new regulations starting to bite, business end-users will be looking to make more out of what they already have – call recording can deliver the business savings - and the compliance - that companies require. Resellers who're already selling Liquid Voice know the many benefits of offering call recording and, in uncertain times, will gain a profitable advantage over those who don't have CTI products in their portfolio.”