Cellebrite launches new touchscreen point of sale mobile solution

Cellebrite, a POS mobile content transfer and back up company, is launching a new addition to its Universal Memory Exchanger (UME) family, the Cellebrite Touch.

The Cellebrite Touch is a touchscreen tablet device for mobile phone operators, retailers and service centres, offering the instantaneous transfer of a customer’s mobile content to a new phone and the option to increase individual sales value with the installation of mobile applications or content at the point of purchase.

The new Cellebrite Touch, designed and manufactured by Cellebrite with specific needs for the mobile operator environment, features a seven inch touchscreen for ease of operation. It also incorporates full WiFi and Bluetooth modules and allows the phone to phone transfer of all content including contacts, messages, photos, videos and audio files and supports more than 3,000 phone makes and models.

The new tablet device allows the backup and restore of content onto a USB device, SD, remote server or third party application, as well as the opportunity to install mobile applications and content as a special purchase incentive or to increase sale value or data usage at the point of sale. It offers several optional applications such as firmware flashing, which allows many faults to be repaired on site and eliminates the need to return phones to the vendor. Cellebrite says that introducing on-site flashing can reduce returns to vendors by as much as 30%.

The new Cellebrite Touch, which will be previewed at Mobile World Congress in Barcelona in February 2011, has already been implemented at multiple tier one operators in Western Europe.

According to Yossi Carmil, Co-CEO of Cellebrite: “We are confident that the new Cellerbite Touch will enable us to maintain our reputation for innovation and our leading market share by helping our mobile operator customers and retailers to improve customer service and drive sales of mobile applications and content at the point of sale.”