“The 2011 Mobile World Congress will showcase the breadth of companies who are placing mobile at the heart of their business strategies,” said Michael O’Hara, chief marketing officer, GSMA. “From our thought leading conference programme to the exhibition showcasing the latest technologies, Mobile World Congress will offer attendees a view into the future of mobile and how mobile is transforming the way the world lives and works.”
Recently confirmed Mobile World Congress keynote speakers are: John Chambers, chairman and CEO, Cisco Systems; Hans Vestberg, president and CEO, Ericsson; César Alierta, executive chairman and CEO, Telefónica.
In addition to the keynote programme, the Mobile World Congress conference will feature the Mobile Ad Forum, which addresses the unique requirements of brand and services marketers, advertising agencies, mobile operators and others in the mobile advertising value chain, as well as the App Planet Forum, which explores opportunities and issues in the mobile applications space.
The GSMA also announced that Microsoft, Nokia, the Wholesale Applications Community (WAC) and Wireless Industry Partnership (WIP) will be holding ADCs as part of App Planet. App Planet will also include an LTE forum, with a variety of partner-led sessions.