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Chess Acquires Avenir

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Alderley Edge based Chess continues its growth strategy by acquiring the UK airtime division of Avenir Telecom Group.

Avenir Telecom is a retailer and distributors of mobile phones, subscriptions and accessories. The UK airtime business acquired by Chess adds £22m turnover, £1.6m EBITDA and 55 employees who will continue to work from their office in Hertfordshire, it strengthens the mobile and partner services division of Chess. Chess CEO, David Pollock commented

“We are delighted to welcome the Avenir people to Chess. They have an excellent reputation across the industry for providing a complete end to end processing and support service to partners wanting to offer mobile and fixed line telecom services. They’ve been very successful over the past 25 years and we’re delighted to add their knowledge and expertise to our Partner Services business.”

Richard Btesh, Director of Chess commented “over the years we have often been approached by sellers of mobile customer bases, but this is the first opportunity we’ve had to acquire a solid market leader that gives Chess a real opportunity for partner and mobile growth. Being a great place to be a customer is the key to our success, this acquisition strengthens our proposition with such a strong synergy between our core values and culture.”

Andy Tow, who will be heading up the newly formed Chess Partner Services division as Managing Director, commented: “This is a fantastic opportunity to continue developing the airtime business, building on our established mutual successes and working towards our shared vision, continuing to deliver a great service to all of our partners.”

The Avenir Telecom Group maintains its presence in the United-Kingdom via its wholly own subsidiary Avenir Telecom UK. It will continue the sale of multimedia and mobile accessories under the Energizer brand, connected devices under the Beewi brand and smartphones under the YEZZ brand in the United-Kingdom.
This operation is part of Avenir Telecom Group’s strategy of repositioning in the promising accessory, connected device and alternative smartphone markets.