Cisco has announced Cisco Digital Signage, a solution for management, publishing and playback of digital media on networked digital signage displays that has the potential to redefine how organisations connect with their employees and customers. Cisco’s entry into the quickly-growing digital signage market shows that digital signage is a dynamic and easy-to-use communication tool that can enable businesses to optimise their marketing, advertising and training and drive a compelling and high-quality customer experience. Using the power of the IP network, businesses can easily manage and communicate through a scalable digital signage network from a simple Web interface.
“Cisco’s entry into the high growth digital signage market reflects growing business demand for rich media signage to optimize their marketing, advertising and training and drive a compelling, high-quality customer experience,” said Marthin De Beer, senior vice president of Cisco’s Emerging Markets Technology Group. “Enterprises are beginning to realize the potential of video for many new functions. Cisco Digital Signage together with the power of the IP network as the platform will help businesses to reach customers and employees with powerful content.”