Clickatell to provides SMS mobile alerts for CNN coverage of Beijing

Clickatell has announced that it has partnered with CNN to bring mobile SMS coverage of this month’s Beijing Olympic Games to fans around the world.

Clickatell has worked with CNN since 2007 to provide a broad range of news via SMS alerts, and is now powering the CNN Beijing 2008 SMS gold medal alert service.

The free gold medal alert service from CNN will enable fans to get real time SMS updates with their favourite country’s gold medal tally. A hyperlink within the alert will give one-click access to exclusive blogs from CNN’s correspondents in Beijing, allow users to comment on the Olympics blogs, watch video roundups of the latest sporting action, visit the events timetable, and upload images or video to CNN’s user generated service, iReport.

Available now, fans can register from their mobile phones by logging onto the CNN mobile site at http://cnnmobile.com/beijing08 and clicking on ‘alerts’ to begin the registration process. Alternatively, fans can send an SMS text message to +447800001266 and enter the two letter country code of their choice.

Laurel Chamberlain, director of digital media for CNN International, commented: “Given our positive experience with them on our existing breaking news alert service, Clickatell was the natural choice to handle CNN’s Beijing 2008 Gold Medal alerts. The broad global reach of Clickatell’s carrier-grade messaging infrastructure will enable us to reliably reach people around the world during this summer’s Beijing Olympic Games.”

More than four billion TV viewers are expected to tune into the Beijing Olympic Games, many of whom can be reached by mobile phone.