COLT Total Targets the Mid-Market

Carrier COLT has introduced COLT Total in response they say to demand from midsize businesses for a simple, affordable and high quality way to manage today’s proliferation of communications services. The carrier also claims, with this release, to be taking the lead in delivering enterprise-grade solutions to the midsize sector and providing a serious alternative to incumbent services.

Designed for businesses with more than 10 employees, COLT Total is a converged communications service that bundles voice, internet and a variety of optional services over a single IP connection, under a single bill and backed by a single service level agreement. Modules include security, web space, email accounts, IP voice with flat rate pricing and a managed local area network service entitled COLT Total Plus, all delivered over COLT’s wholly-owned, 32-city European network.

“COLT Total’s single connection enables customers to reduce their communications costs immediately as well as benefit from competitive call charges that are at least ten per cent lower than incumbent offerings. Additionally, the converged platform more readily enables businesses to scale their infrastructure and migrate to more sophisticated IP communications services, as their business develops and their communications requirements evolve.”

“IP convergence offers midsize businesses the best and most flexible way to reduce their communications costs whilst accessing cutting-edge services as they come onto the market. But only providers who can deliver a robust communications platform backed by excellent service capabilities will succeed in delivering this,” said Detlef Spang, managing director, sales and marketing, COLT.
“With our expertise in innovative product development, reputation for customer care and the accessibility of our network, we feel we are better placed than any other operator to deliver the quality of service, flexibility and affordability that smaller businesses are looking for.”

Duncan Brown, Consulting Director at IDC commented: “Our recent research, commissioned by COLT, shows that midsize businesses often feel treated as second-class citizens by telecoms providers who tend to focus on larger enterprises. Their communications demands are just as rigorous as those of larger firms, but they also need simplicity and flexibility, as well as clear cost management capabilities. Converged solutions from a single provider will become increasingly attractive to midsize businesses in meeting these needs.”

Steve Harrington, managing director, TWL europe and COLT partner, said: “Communications technology is an integral part of most companies’ everyday business and it is of particular importance that SMEs purchase solutions that make a real difference to them. As independent telecoms experts, we spend a lot of time helping these companies understand their requirements and what is available in the marketplace. COLT Total seems set to make a real difference to this audience by giving them what they want – a simple but high-quality, cost-effective solution that will help them along the road to convergence, while protecting existing investments.”

The launch of COLT Total is supported by a customer offer of free installation worth £549, as well as by a range of marketing initiatives, including direct marketing, telemarketing and the production of a new COLT catalogue that details all COLT’s services for the mid-market. In addition, COLT is rolling out a broader pan European advertising campaign to build COLT’s brand amongst all target audiences.