Combination of deals, incentives and promotions boosts Mainline’s T-Mobile connections

Everything Everywhere distributor Mainline Digital Communications is reporting ongoing growth in its T-Mobile business, thanks to the attractiveness of the network’s propositions and the range of network and Mainline-exclusive incentives available to the distributor’s dealer base.

Mainline’s exclusive T-Mobile £20 bonus on all new business and consumer business pay monthly connections, has motivated dealers to push sales and boost their own margins as a result. The offer of three months of free Business Mobile Broadband, and the 25% discount on all 12 month and 30 day Business SIM only plans to all new and upgrading business customers, have both provided additional customer value, which is reflected in the sales figures.

“T-Mobile sales have been increasing steadily,” says Andrew Boden, Mainline’s managing director. “We’re currently seeing an average of 39% increase in connections per month, thanks to the network’s own initiatives and our own “Sky’s the Limit” promotion. Our dealers have really bought into the opportunity to earn fantastic rewards for every connection they make over a set target and it’s having a positive impact on their ability to achieve some great prizes.”