Computer 2000 announces adoption of Tdtriade name for UK and Ireland

Computer 2000, the UK arm of Tech Data, has announced the adoption of the TDTriade name for its consumer electronics division in the UK. The new business unit encompasses both the current retail sales organisation and the recently-formed consumer electronics business unit of Computer 2000.

Together these businesses already generate in excess of £250 million of sales per annum in the UK for Computer 2000. It is anticipated that they will grow significantly as the Triade division extends the existing relationships that Computer 2000 has with key technology vendors and takes more innovative digital solutions to the consumer market.

Jo-anne Foreman, Director of Triade for the UK and Ireland, said: “By formally adopting the Triade name, we are making a clear statement of our intention to grow and develop our consumer electronics business. We already have a very strong presence in the retail sector and within the group we already have relationships with most of the top CE brands, so there is tremendous scope to extend the range of products that Triade takes to market.”

In the future, as well as a wide range of well-established computing products, Triade will offer a full range of CE products, not only to the retail channel, but also to SMB, vertical and corporate channels.

The Triade name is being adopted across Europe by Tech Data for its consumer electronics businesses. This follows the acquisition by Tech Data of Triade Holding, a privately-held value added distributor of consumer electronics in the Benelux and Denmark.