Computer 2000, the UK arm of Tech Data, has become digitally interactive. It has unveiled its social networking strategy and started to blog, tweet and post content to LinkedIn. The move is designed to build relationships and improve real time, relevant conversation with resellers and vendors in the channel.
Computer 2000 business leaders will be contributing to the dialogues which, in the interest of collective intelligence, are aligned by specialist division: Computer 2000, Azlan Enterprise and Maverick (audio visual).
The three blogs are already up and running at: blog.computer2000.co.uk blog.azlan.co.uk and blog.maverick.co.uk
The company’s Twitter account can be found at TDComputer2000@twitter.com and its LinkedIn pages, again grouped by specialist division, at www.linkedin.com.
Says marketing director, Andy Dow: “I expect social networking to become a key information asset – for Computer 2000 and its core technology sectors. As well as enabling us to up our operational tempo and share more information, more quickly, it will help us to get closer to our customers and better adapt to change and industry issues.
“Our digital portfolio will also support Computer 2000’s performance-driven culture and, through relationship building, enable us to get closer to our customers and to better address and respond to their needs.”