Contract Win: Executel

The relocation of leading North East point of purchase specialist, Simpson Group, to a new £4m purpose-built facility in Washington, has led to a major contract win for telecom reseller, Executel.

Previously based between two sites in Washington and Gateshead, Simpson Group has expanded its operation into the new 70,000 sq ft shopping mall-style premises and turned to Executel for a cutting-edge communication solution to complete the move.

Representing an investment of around £20,000, the installation has provided Simpson Group with the very latest telecom technology in the form of a fully integrated Mitel 3300 Voice over IP (Internet Protocol) application.

Executel say this has enabled the delivery of voice and data over a single network, which in turn has streamlined communications for the award-winning firm and provided a future-proof telephony infrastructure for its multi-million pound site.

Graeme Wilkie, ITC director for Simpson Group, said: “The new site is our greatest ever investment and the quality of the systems needed to reflect this. Such cutting-edge technology provides many long term benefits including improved internal flexibility, effective client communications and ultimately a better service.

“The Mitel solution provides a great platform for our needs and working closely with Executel – a local provider with an excellent portfolio of clients – has allowed us a seamless transition into our new premises.”

Simpson Group specialises in the design and print of POP (point of purchase) materials for high street retailers, food retailers, brand manufacturers and a host of other industries.

Sales manager for Gateshead-based Executel, Michael Errington, added: “Now is a very exciting time for Simpson Group. The firm is rapidly expanding and has moved to a state-of-the-art facility in Washington, the design of which is unique to the point of purchase industry.

“The firm has invested heavily in the very latest technology across all areas of its business and we are delighted to have contributed to what is now, an exceptional and cutting-edge environment for the company and its customers.”