Exertis has announced that it has appointed Fiona Cooke as Marketing Director. Fiona joins Exertis from Microsoft, where she spent over six years in key sales and marketing roles both in the UK OEM team and, most recently, the EMEA Retail Division. Prior to those roles, Fiona was the General Manager for Marketing in Distribution for six years. Fiona’s appointment is effective immediately and she will be based at Exertis’ Basingstoke office.
Commenting on her appointment, Fiona said: “I am really thrilled to join Exertis at this pivotal time and to have the opportunity to be part of the company’s next phase of growth and success. I look forward to helping take the Exertis brand and marketing from strength-to-strength in line with the company’s long term goals. It’s great to be joining such a talented marketing team with some fantastic achievements to date.
Gerry O’Keeffe, Exertis’ Managing Director UK & Ireland, added: “Fiona’s channel knowledge, marketing experience and track record of success, combined with her enthusiasm for achieving exceptional results, makes her an asset to an already capable marketing team. It will benefit from both her vision and wealth of channel knowledge which will be invaluable as we pursue our strategy to grow Exertis into new markets and territories.”