CPW and Samsung Get Connected to Raise Profile of Youth Charity

Two major players in the mobile marketplace, The Carphone Warehouse and Samsung, have launched a special jointly branded initiative to help raise the profile of youth charity, Get Connected.

Special packaging for Samsung’s Tocco Lite, exclusive to The Carphone Warehouse and retailing at £49.95, now features the charity’s logo and contact details.

Get Connected has had a long-standing relationship with The Carphone Warehouse as a corporate partner and it is thanks to them that Samsung have made the decision to support the charity as well.

Get Connected helps thousands of young people across the UK by offering confidential support via phone, email or webchat 24 hours a day, seven days a week. It is the only such charity to work with people up to the age of 25 – most support stops when young people reach 18.

Samsung Mobile UK MD Simon Stanford said: ‘Samsung is delighted to support Get Connected through the sales of Tocco Lite – this handset is incredibly successful and popular amongst children and young people in the UK. By working with this invaluable and supportive helpline for teenagers, alongside The Carphone Warehouse, we are able to make our customers aware of the Get Connected service.’

The Carphone Warehouse MD Matt Stringer said: ‘Get Connected is a wonderful and valuable resource for young people and we’re so pleased to be working with them as our charity partner. The collaboration with Samsung is a great example of what we can do together to help spread the word and support both Get Connected and the young people with whom they work.’

The vast majority of young people contact Get Connected via phone, with 85% of those calls coming via a mobile. Uniquely, all calls to Get Connected and subsequent referred calls to other support networks are free.

Get Connected CEO Fiona Clark said: ‘Get Connected is extremely grateful for this promotional support from Samsung and The Carphone Warehouse. This collaboration will allow us to reach many more children and young people across the UK, which is invaluable and far beyond anything we could achieve independently.

‘It is a wonderful example of how corporate and charity partnerships can achieve positive outcomes for young people. We hope that Samsung is just the first of many within the telecommunications industry that will want to work with us to help increase awareness of Get Connected.’

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