The 'Twelfth Man' campaign has been introduced to make the sale of Proteus and SmartRecord as rewarding and hassle-free as possible. Until the end of September, new and existing partners that choose CTI Group's Proteus or SmartRecord as their preferred offering will be rewarded with Bonus Bonds for every demonstration they secure. And if that's not enough, CTI Group will provide the sales resource to help resellers close the deal. All resellers have to do is identify the opportunity and CTI Group do the rest. Working with CTI Group is like getting a free addition to the sales team, giving sales personnel the confidence to sell in call management or call recording demonstrations and secure more business. Once the partner has booked the demonstration, they can sit back and let CTI Group manage the process.
With the ongoing credit crunch, this approach is ideal for resellers looking to capitalize on a recession proof solution, as most customers realize a return on their investment within only a few months.
CTI Group is channel focused so there is no threat from direct sales and partners can choose how involved they remain with the project. They can either work in tandem with CTI Group throughout the entire process or just let the 'twelfth man' bring in the deal! Andy Wilson, CTI Group VP Sales & Marketing comments: “The usual approach offered by vendors can take up a considerable amount of the channel's time, both in terms of training and closing the business. We are actually offering them money to do less work!”
For those customers still disappointed by England's absence at Euro 2008, the first 150 partners to book a demonstration will receive a Subbuteo set to re-enact the tournament as though the three lions where there all along!