Daisy appoints Group Director of Human Resources

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Clare Martin has joined Daisy Group Plc as Group Director of Human Resources.

Martin joins the rapidly expanding business with more than 16 years of varied HR experience, including Group Head of Commercial HR and Change at the Littlewoods Shop Direct Group, a senior HR position at Stanley Casinos and more recently a consultancy role at SFL.

Having previously worked with companies undergoing transformation, Clare was attracted to the fast pace of Daisy and the opportunity to once again work within a rapidly changing business.

Following a stock market listing and a series of acquisitions within the last 12 months, Daisy has rapidly grown from one regional base with 180 employees to a multi-site organisation with more than 1,000 employees nationwide. And with future growth planned, Daisy needed a clear plan for employee integration and engagement, a challenge Clare was keen to rise to.

“The attraction to Daisy centred on the growth opportunity and essentially how we retain a family-led culture within what has become a much bigger organisation,” said Clare.

“The business is pro-HR and pro-people and I was aware from the beginning that, from an HR perspective, we are only ever pushing against open doors. In a relatively short period of time we have already been able to enhance the employee experience, including the development of vision and values, establishing a people forum and making strides to deliver a ‘Daisy culture’ across the entire group.”

Since arriving at Daisy Clare has ensured the HR department has become an integral area within the business, guaranteeing all mergers and acquisitions have a clear people plan for integration into the wider group, introducing performance management, aligning strategic goals and ensuring clear milestones are in place for acquisitions.

CEO Matthew Riley said: “As a growing business it is vital that we invest in our people. We have brought our people agenda right to the front of the business and Clare has been central to this.

“We are developing a process that allows us to really promote learning and training, offering career paths in every area of the business and having in place a process for personal development and reward and recognition.”