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Daisy Distribution Shoots for 5% HTC Increase

Julien Parven

Daisy Distribution has added HTC to its hardware portfolio with the aim of increasing HTC’s share within the business’ handset mix by 5%.

The introduction of the HTC partner programme is the latest step within the Ipswich-based company’s objective to grow its handset sales.

To achieve the growth target, Daisy Distribution’s teams undertook a thorough training exercise to ensure that there is a high level of knowledge when discussing HTC handsets. Not only will this enhanced awareness of the products allow Daisy Distribution to sell the mobile devices more effectively, but it provides them with the know-how that can be passed onto its partner base.

The launch of the partner programme will also be supported by a series of promotions and sales-driven incentives to its partner base.

Julien Parven, Marketing Director at Daisy Distribution, comments: “Although we have offered HTC handsets for some time, we have now entered into an agreement to actively promote the device range across our business.
“HTC currently only represents a small percentage of our handset mix, but we would like to grow this number in line with the handset manufacturer’s overall market position.”