daisy on the road to realising green ambition

A year after taking a pledge to reduce its energy use, daisy is well on its way to realising its green ambitions.

2007 saw the launch of the Lancashire-based communication provider’s e-billing campaign, and now more than a year on the impact can be seen.

The company initially vowed to convert 25% of its then customer base to the environmentally friendly billing system, and despite a doubling in customer numbers there has been a 30% uptake in e-billing, meaning more than 13,000 users are taking advantage of the service.

“As a rapidly expanding business it is important we keep our energy expenditure and our carbon footprint to a minimum,” said commercial director Tony Dixon.

“The uptake in customers using e-billing has meant that despite numbers increasing, proportionally the amount of vital resources the company expends through the production and delivery of a bill, have been cut. This means that despite doubling our customer base to 30,000 we haven’t needed to increase on paper-based resources.”

By 2009 the company hopes to have to 90% of its base converted to e-billing.

In addition, the e-billing campaign also helps another cause, The Prince’s Trust. For every customer that converts, daisy donates £1 to the charity, and the latest donation has seen £1,606 given to the Trust.

Aside from gaining environmental support from its customer base, daisy is also implementing drastic changes to its induction and training process of its staff, further enhancing its green credentials. Wherever possible, new starters are trained to fully utilise daisy’s customer relationship management (CRM) system and work in a paper free environment.

Daisy Green Facts for last 12 months

100% increase in customer numbers

30% of customer base converted to e-billing

25% increase in staff numbers 160

0% increase in paper-based resources used by company