The newly floated business has been keeping partners informed of developments in its channel strategy, while rewarding business, with activity days at opposite ends of the sporting spectrum: clay pigeon shooting in Shropshire and golfing in the heart of Lancashire.
Activity day number one consisted of a group of the company’s Premier Partners being whisked away for a day of shooting and to learn about the company’s new website, product launches, operational updates and improvements within the support team. The strategy meeting was held at the Mercure Albrighton Hall, in Shrewsbury, and was followed by a clay pigeon shooting event at West Midlands Shooting Ground, with day rounded off with dinner and overnight stay.
And hot off the heels of the gunpowder was a day of torrential rain, which managed not to dampen spirits, at the annual Daisy Golf Day, held at Clitheroe Golf Club.
Daisy’s head of retail sales, Chris Burney, said: “The two events have been successful and fundamental as part of our channel strategy. We are always looking at more novel ways of engaging with our business partners, and what better way than getting a group of people into the fresh air and thrusting a shotgun into their hands!
“Both events were a great success, despite rain nearly stopping play at our annual golf day. The great northern weather has been kind to us for several years now but unfortunately 2009 saw the heavens open. The guests we invited along on the day were great sports and didn’t let the weather in the way of a round of golf and a good old-fashioned knees up.”