Daisy Star Nominated for Award

Kate O'Brien

Kate O’Brien’s career working for some of the world’s prolific entrepreneurs has undoubtedly been a varied one.

Leadership skills, however, have remained a constant strength, resulting in the Daisy Group Marketing Director being shortlisted for a prestigious Female Leader award.

Downtown in Business will host the first annual Manchester Women in Business awards on Thursday July 10 where Kate has been nominated for her leadership qualities.

Since joining Daisy in 2011 at board position, Kate has added value to the fast-paced group, playing a strategic role with the business, and has been instrumental in the delivery of a new brand identity, expansion of the company’s online presence and developments in customer insight. She has taken an active role in overseeing the diverse Marketing team which covers a range of disciplines such as social media, online, PR, branding, customer retention and acquisition as well as customer insight.

One of Kate’s passions as a leader is empowering others to maximise their strengths and skills to deliver success which has resulted in her colleagues receiving industry awards for their professionalism, work ethic and results.

Kate has an impressive corporate background and her marketing and commercial expertise spans a career of more than 20 years, including roles at Airtours, Paymex Group and Matalan.

The aim of the Downtown in Business awards, held in association with the Women’s Organisation, is to recognise businesswomen in their successful contributions to economic development and has larger aspirations in breaking stereotypes and promoting female role models.

In total there are 14 awards up for grabs on the day with categories including Employee of the Year, Financial Adviser of the Year, Social Enterprise of the Year and Business of the Year.
The gala lunch event will be held at the Lowry Hotel and voting remains open until 5:00pm on Friday June 13.