Under the terms of the agreement, consumers will be able to receive a digital coupon as either an internet-printable coupon or an SMS delivered direct to their mobile phone. The printable coupons will be delivered off Couponstar’s secure coupon distribution platform and feature a unique barcode that can be scanned easily at any of the 22,000 PayPoint retailers. The platform provides the advantages of ‘one use only’ coupons and real time reporting of coupon redemption activity in store.
Jared Keen, managing director at Couponstar, explained: “In today’s current climate, control is high on every marketer’s agenda. Our partnership with i-movo allows us to offer brands an extension on our existing services to reach and motivate consumers shopping within the specialised impulse and convenience channel, all within a safe and controlled environment.”
The service is expected to be of particular interest to the top 300 brands that are sold in over half of the UK's convenience stores. David Tymm of i-movo said: "Impulse retailers comprising both local independent and multiple stores are tremendously important to manufacturers as a means of building profitable consumer loyalty. Couponstar has an unrivalled secure distribution platform, industry wide recognition and acceptance and online reach to this audience. The partnership with i-movo means we can now offer a one stop solution to provide digital coupons tracked and measured in real time from the point they are issued to when they are used."
Couponstar and i-movo are currently in final negotiations with a number of major brands to run the first joint campaigns in the UK.