Sir Terry Leahy, the former chief executive of Tesco, and top ranked City retail analysts, Bill Currie and Iain McDonald, bringing a wealth of expertise to the company, led the financing.
Leahy, best known for overseeing Tesco’s meteoric rise within the retail industry and the original brains behind the Tesco Clubcard, is already taking an active role in the company, making a number of introductions with senior level contacts in the retail space. City retail analysts Currie and McDonald, who have an impressive track record of successfully investing in consumer facing businesses, including The Hut Group, Metapack, ASOS, QXL Ricardo and Zooplus will be using their expertise in e-commerce to help guide Eagle Eye’s business strategy.
This funding will enable Eagle Eye to further expand its team, and consolidate and grow its retail partnerships, further establishing the company as the forerunner in digitally redeemed mobile coupons and gift vouchers.
“This is an exciting time to get on board with Eagle Eye Solutions, which has expanded its retail partnerships rapidly in recent months. The retail industry is waking up to the huge opportunities that mobile marketing represents and mobile coupons are a vital component. Eagle Eye is leading the way in this field and I look forward to playing a part in its positive impact on the market,” said Leahy.
Steve Rothwell, CEO, Eagle Eye Solutions, said: “We are delighted to have secured the backing of such experienced and high profile figures within the industry. Our technology empowers retailers with physical stores to use digital marketing techniques that have worked so well online in the last 15 years. This funding round will enable us to accelerate our progress and sign up more retailers more quickly than we could organically.”