EE has announced that 4G is now available in more than 100 towns and cities across the UK, with ten new places covered this month. Accrington, in Lancashire, is officially named the 100th town in the UK to benefit from superfast mobile internet.
To celebrate this milestone, footballing legend Ian Rush – who helped give the town’s football club Accrington Stanley national recognition when he featured in the famous 1980s Milk Marketing Board ad – visited the town on behalf of EE to mark the switch on of superfast 4GEE.
Rush was in Accrington to present the manager of Accrington Stanley, James Beattie, with 4G from EE for the club, as EE’s coverage of the town will include Accrington Stanley’s home ground, The Storefirst Stadium. The switch-on of the superfast 4G technology, which will be installed for free in the team’s club house, coincides with Accrington’s league cup game against Cardiff City and EE is to sponsor the match ball to further mark the occasion.
Ian Rush commented: “It’s great to see that Accrington is grabbing headlines again – this time for being the 100th town in the UK to get superfast 4G from EE. It’s fantastic to be part of the big 4G switch on, and we’ll all be raising a glass of milk at the Accrington Stanley clubhouse to celebrate!”
Steven Day, Chief of Brand and Communications, EE, said: “Our 4G network is just ten months old and we’re delighted to have reached the 100 milestone so quickly. With Accrington named as our 100th 4G town we wanted to take this opportunity to have some fun celebrating the fantastic efforts of our network team. We’re all about connecting people and football legend Ian Rush is intrinsically connected to Accrington thanks to the 1980s Milk Board ad which can be still be enjoyed today online and streamed without any annoying buffering on your mobile thanks to 4G!”
Olaf Swantee, Chief Executive Officer, EE said: “The key to a successful 4G launch is making the service available in as many places as possible – the more people use 4G, the more they want 4G. We have built amazing momentum with one of the fastest 4G roll outs in the world, a strong range of devices, great content offers and compelling pricing.”