With Ofcom’s new regulations for B2C businesses using NGNS (Non Geographic number services) coming into force on 1st July, organisations must prepare now to clearly display on their advertising the cost of the call to consumers. To make this process as smooth as possible, Elitetele.com has created a free online tool which generates an Ofcom compliant advertising message unique to the number a business advertises.
Regulated by the ASA (Advertising Standards Authority), from 1st July, companies using 08, 09 and 0118 numbers have a legal obligation to make the cost of calling those numbers clear on any advertising or promotion material (print and online). However, complicated regulations can be confusing, and without expert advice, businesses can be left unprepared. To combat this, Elitetele.com’s online tool will use Ofcom data to provide organisations with the specific wording they must use to advertise the cost of a call.
Accompanying the tool, Elitetele.com’s long established team is also educating and assisting organisations by providing free and impartial advice on the changes and how they will affect businesses. This includes such elements as unbundling charges, reduced price points and the removal of set-up fees from call charges.
Matt Newing, CEO at Elitetele.com comments, “In our effort to be the number one provider of choice for compliance advice, we are excited to be able to offer businesses our free online tool, removing the stress of researching such information as service charges, to show the correct service charge point your business should be advertising. For those who are also looking for advice on best practice, our team of experts are on call to assist in the understanding of these changes and how you can make your business compliant ahead of 1st July.”