Entatech UK Ltd has today announced it has sharpened its focus on its product portfolio offering, condensing its divisions from nine to four, and launching a series of multi-touch campaigns to promote itself as the ‘go-to’ provider for resellers.
Entatech has undergone a product rebrand, housing its brands into four key areas:
PC Components & Gaming,
Systems & Peripherals,
Networking & Connected Home and;
Retail & Software
To support this, Entatech have devised a series of multi-touch campaigns to share the vision with their resellers, demonstrating its current and planned position within these key product areas.
“My vision with Entatech is to drastically sharpen the focus and only compete in areas where we have a significant and demonstrable competence in the eyes of the customer. I believe what we don’t do is currently more important than what we are doing – and that will involve some very tough decisions.” Dave Stevinson, Managing Director.
The campaigns, which will focus on key product categories and sub-categories from memory to PSUs, will focus on the promotion of not only Entatech as a key provider within the product area, but will also focus on the promotion of the brands Entatech hold within each specific category. With these campaigns, Entatech hope to not only further cement their status as a focused distributor, but also hope to provide insightful, relevant information to current and potential customers in relation to some lesser known brands, new innovations and market analysis.
Each campaign will consist of digital marketing on Entatech’s newly developed e-commerce website, Entaonline.com, updates on Entatech’s social media platforms and webinars hosted by Entatech Product Managers and key vendors.
The first product area will be Storage, with a webinar to be hosted by Entatech Commodities Product Manager, Charlie Roberts on Wednesday 15th June at 10am. The webinar, which is free to attend for all Entatech customers, will focus on Entatech’s storage brands (Western Digital, Kingston, Corsair, Intel, ADATA and Seagate), an overview of the storage market, new technologies to emerge from Entatech’s storage brands and the solution selling and attachment opportunities available to Entatech customers. This webinar is ideal for System Integrators and premium PC Assemblers.
As part of this campaign, Kingston will act as Headline Sponsor for the month and will be holding a free webinar, hosted by a member of their Technical team, on Wednesday 22nd June. Further information on focus of this webinar and how to attend is soon to be released.
Entatech have been renowned for their expertise within the components and storage sector, holding the number one position within the channel for Kingston, ADATA and SSD sales in Q1 2016, and number two position for Wester Digital Red HDD.