Ethical Boost for Avaya

Avaya has been named amongst World’s Most Ethical Companies list for 2008 by The Ethisphere Institute. This marks the second consecutive year Avaya has been named in the annual listing which was initiated in 2007.

Ethisphere a think-tank dedicated to the research and promotion of profitable best practices in global governance, business ethics, compliance and corporate responsibility revealed the award at the Ethisphere and Forbes joint-conference, “Driving Profit through Ethical Leadership,” held on June 3rd. The list of World’s Most Ethical companies will also be featured in the Q2 issue of Ethisphere Magazine

Avaya was also named in Ethisphere Institute’s Best Overall Government Contractors Ethics Program earlier this year, ranking seventh out of more than 1000 companies analyzed by the Institute.

“Adherence to the highest ethical standards is a key factor in Avaya’s core values,” said” said Peter Liria, director, global ethics and compliance program, Avaya. “We communicate this with each employee on a regular basis – regardless of their title and role. It’s an honor to be recognized for our commitment for the second year in a row.”

Researchers and analysts reviewed thousands of companies on six continents to determine the finalists using a rigorous, multi-step evaluation process. The 2008 World’s Most Ethical Companies methodology committee is comprised of leading attorneys, government officials, professors and leaders who care about ethical and honest business practices.

“We applaud Avaya. Avaya is among the companies honored this year because they have developed impressive and meaningful ethical business practices, making them true standouts within their industries.” said Alexander Brigham, executive director of Ethisphere Institute. “They go well beyond legal minimums, opting instead to bring about innovative ideas that contribute to the public well being. By their actions, they are forcing their competitors to follow suit, or fall behind and truly embodying the notion that ethical business practices are more profitable in the long run.

Ethisphere analysts reviewed codes of ethics, litigation and regulatory infraction histories; evaluated investment in innovation and sustainable business practices; looked at companies’ activities to improve corporate citizenship; studied nominations from senior executives, industry peers, suppliers and customers; and worked with consumer action groups for feedback and rating.