Evergreen Despite Downturn say Frost & Sullivan

The economic downturn has caused a reshuffling of business priorities as companies trim down and prepare for an economic storm. Eco-initiatives, many argue, have fallen off or dropped to the bottom of CEO agendas.

Frost & Sullivan research reveals that contrary to conventional wisdom, green initiatives remain a priority – both for short term cost efficiency gains and long term growth.

“A carefully designed eco-strategy will enable companies to gain from significant cost efficiencies available with sustainable technology. Smart leaders recognize this, and ensure that the right investments are in place to address end user demands, promote legislative compliance and attract strong talent. The present economic lull is an opportune time for companies to devise and implement their eco-strategies,” notes Sharifah Amirah, Principal Analyst for Frost & Sullivan Information & Communication Technologies group.