“It’s important that we humanise the enterprise by selling solutions based on customer needs and not just the latest technology,” said Jon Pritchard, executive vice president of worldwide channels at Unify. “As the market and channel continue to evolve, so must our understanding of buying behaviour and the decision-making process. We see our New Way to Work Global Ambassadors of the channel as leaders who are ushering in a new age of how business is conducted, driving new revenue sources and bettering the ecosystem for all involved.”
Select global NW2W Global Ambassadors of the channel show the way in understanding the changes in the decision-making process. Traditionally, IT heads played a pivotal role as the unified communication and collaboration decision-makers. However, there has been a shift in the market as innovation and technology have become a priority for all of the C-Suite. Channel players are now appealing to the CMO and CIO as they embrace this new market reality. Software-as-a-Solution offerings empower any line of business to leverage technology to make work better for their own teams as well as customers.
Everything Voice in the United Kingdom has always been a customer focused business that values face-to-face engagement with clients. Everything Voice’s employees are mobile “anywhere workers,” and often work from the road, working on the road, remotely from a client’s office, or even at home. Everything Voice recognised that it had to make a change to drive more effective and efficient communication and collaboration, in order to best serve clients. Everything Voice deployed Circuit by Unify in order to enable this.
"Everything Voice serves the UK SMB market. As an SMB ourselves we understand this market’s challenges. We know exactly how Unify can help to address these, enable new ways of working and assure a better work/life integration for SMB employees," said Neil Hutchinson, Director of Business Development at Everything Voice. "Circuit has proven to be an immensely effective collaboration tool. Whether working in the office or on the road our employees are now able to connect with each other and work on projects together in real-time. This flexibility and immediacy has brought incredible agility to our team and business. This is the future of communication, and it is happening right now."