Ex O2 regional head joins loyalty agency

Ex- Loyalty Programmes Manager and Regional Head at O2, Rachel Rimmington, has joined leading loyalty and reward specialist, Applied Intelligent Marketing (AIM), as Head of Insight and Strategy. Rachel has 15 years’ experience in the telecoms sector, working with two of the UK’s major network operators. As well as working with O2, Rachel has held previous executive positions at Vodafone.

Applied Intelligent Marketing utilises its wealth of consumer insights and experience to meet clients’ business objectives of acquiring and retaining valuable customers. The company already boasts telecoms giants Telefónica O2 UK and Telefónica O2 Ireland among its client portfolio, alongside other major brands including New Look, Avon, Monsoon and, more recently, Car Phone Warehouse.

Speaking of her new role, Rachel, who lives in Tunstall, Stoke on Trent, Staffs., said, “Having worked client-side in the mobile sector, I’m looking forward to being able to use this insight and experience to grow sales in telecoms and to seek opportunities for growth for AIM in a range of different markets.”

Chester-based AIM has been creating customer loyalty campaigns for over 10 years and has an exceptional reputation for delivering high perceived value lifestyle rewards.

Joanna Kent, Joint Managing Director of AIM said, “Rachel’s appointment is fundamental to our strategy of expanding our service to the mobile sector. Successes with recent campaigns for O2 have shown that offering our extensive range of lifestyle rewards to end users has led to enhanced customer engagement, increased spend and greater loyalty in this highly competitive marketplace.”