F-Secure Launches Safe Infinity: the Ultimate in Safe Surfing and Content Protection

F-Secure Safe Infinity, offered through operator partners, safeguards irreplaceable content while enabling a secure online life.

F-Secure today launches Safe Infinity, a solution that meets traditional Internet threats whilst also safeguarding irreplaceable content; two vital components in a world where consumers are increasingly storing important content digitally. Safe Infinity meets these needs by combining F-Secure’s award winning* security and cloud-based content backup with restore capabilities into one easy to-use and convenient service.

“In an increasingly digital world, consumers are mostly worried about losing content from their computers. Hard drive crashes and other mishaps can be just as real as a virus or malware attack. It therefore makes sense to use a service that safeguards both your computer and your content,” says Sebastian Neittamo, Solution Manager at F-Secure.

Opportunity for operators

The combination of security and content backup and restore in a single service offers operators a great opportunity to build new revenue streams while earning trust. In a recent survey completed by F-Secure*, nine out of ten subscribers agreed that preventing the loss of personal content is very important, while eight out of ten agreed that personal content is more important than the device that holds it. The survey also indicated that in nine out of ten cases consumers wouldlike their Internet provider to package the services they need.

“In today’s competitive market consumers are looking for real and tangible benefits. With Safe Infinity loyalty is boosted with each file protected and stored. Safe Infinity also reaches out to users whose security needs cover both the online world and protection of their precious content,” says Elizabeth Bell, VP of Global Marketing at F-Secure.

Safe Infinity covers all the functionalities available from F-Secure’s award-winning Internet security service such as anti-virus firewall, spam protection and parental control as well as backup and restore functionality via the cloud. The services can be configured under the operators’ own brand.

Safe Infinity is offered to consumers through selected F-Secure operator partners around the world, with the first services being prepared for roll out.