Features Don’t Guarantee Success say Icon

Distributor Icon has reported seeing trends in the market for IP systems over the last year

Marketing Manager Ray Pitchforth told Comms Business Magazine, “Over the year the growing awareness of VoIP in the SME sector has generated interest in IP PBX solutions over than traditional analogue solutions and ICON has seen its installed base grow in this niche.

However, it is clear that this interest only translates into opportunity if the vendor can meet the price point of this user group. A rich feature set of an IP PBX does not guarantee entry to this market – meeting the price point does. If you can’t meet the price point you aren’t in the game. That is not to say that feature sets are not important. They are critical to the end game. They build the competitive advantage for the vendor and create value for money for the purchaser.

The TeleVantage IP PBX supplied by Icon has a rich feature set and can meet the price point of the SME user. For example a 16 extension system delivers a fully featured IP PBX for less than the price of a traditional system. Taking into account the built in functionality of full and optional call recording, a call centre and seamless integration with business software applications this makes the decision to migrate to VoIP a very attractive option for the SME user.”