Flourishing Partners

Hosted IP Telephony platform vendor Broadsoft is piling resources in to Europe and here, Mike Wilkinson, their director of marketing for Europe, together with David Dadds of VanillaIP a platform customer, talk to Comms Business Magazine about the market.

US based Broadsoft has established a footprint in the UK with a number of their IP telephony platforms being adopted by local suppliers seeking to gain momentum in the hosted telephony market with resellers.

Mike Wilkinson, “On the back of potential growth we are seeing Broadsoft has committed resources to Europe in the form of a new operational centre in Belfast together with offices in Amsterdam, Madrid, Milan and Stockholm. The market is strong and whilst we are set to announce a 100k lines customer shortly we are seeing a lot of business coming in at around the 50-user mark.

Last year we carried out research both here and in the US which indicated that if the incumbent carriers did not step in to the market early there would be a lot of fragmentation, Today, in the US, incumbents have less that 20% of the hosted market and here in the UK the incumbent (BT) does simply not have sufficient mind share with the SME. The lesson to be learnt is to get in to the market early.

The full article is published in the September issue of Comms Business Magazine