The mobile and airtime distributor will take its best performing Orange dealers over the first quarter of the year to Rick Stein’s ‘Padstow Seafood Cookery School’.
Winning dealers will learn how to make a fish dish in the style of award winning celebrity chef Rick Stein where they will learn everything from filleting a plaice, stir frying squid, braising brill to steaming sea bass and will dine in the evening to taste their own creation.
As part of its continual commitment to deliver value to its dealers, Fone Logistics will work with its existing Orange channel partners, as well as seeking new, on a points per connection matrix across all flavours of BlackBerry handset sales as well as rewarding business as usual voice connections.
Fone Logistics marketing director, Julien Parven, said: “To re-engage with the channel after the Christmas break, we wanted to give them something that had the wow factor and add a bit of excitement to the January blues.
“This prize is slightly more unusual than our previous incentives, because as well as being wined and dined dealers will also get practical hands experience of learning new cooking skills they can take home with them. We are inviting the winning dealer’s partners along too, so they can share the experience together as a couple. We hope that this will be a bit of fun.
“We will work with our current Orange channel partners and will also seek to recruit new dealers who would like to be in with the chance of winning this prize. There will be points set against voice connections and an overlay for each range or ‘flavour’ of BlackBerry, the dealers who accrues the most points will win this exclusive trip,” he added.
The incentive, named ‘sea, surf and sauté’, which will run from January to March 2010, will also allow the winning dealers who connect the most voice and BlackBerry devices on the Orange network to bring their partner on the cookery experience.
The all expenses paid trip, which hopes to take place in May 2010, will include a two night stay at a plush hotel in Padstow on the north coast of Cornwall, the Rick Stein food master class, where they will also get the chance to dine in the adjoining restaurant and taste the food they have made.