Freedom Seminar Aims to Help Organisations Get to Grips with ‘Green IT’

Voice and data integrator Freedom will be hosting two seminars as part of its Business Transformation seminar programme, bringing together technology, climate and energy efficiency experts to discuss whether ‘green IT’ is simply a media obsession or whether it is an achievable business goal.

Experts speaking at the seminars include:

Sir Christopher Clarke OBE – adviser to the UK e-Government programme with extensive experience in senior local government roles. He will be speaking about how the UK’s public sector can impact the green agenda.

Nick Bond from network application management specialist Zeus Technology will explain how effective application delivery can help reduce energy usage.

Pierre Ketteridge from network infrastructure developers IP Performance will outline how organisations can plan and optimise their data centres to achieve energy reductions.

A spokesperson from the government backed Carbon Trust will show what ‘green’ means for business and outline the practical and financial assistance that the trust provides. Freedom will also demonstrate how employee home working, developments such as ‘life size’ high definition video conferencing and mobile devices can increase productivity and reduce unnecessary travel.

The events will be held at Arsenal’s Emirates stadium on Tuesday 10th June and Old Trafford stadium, Manchester on Thursday 12th June. The seminars are open to individuals responsible for procuring or managing IT and communications within their organisations.

Tom Perry, marketing director, Freedom Communications, summarised: “’Green IT’ is a much-hyped phrase which has been greatly used across the media, but in our experience many organisations are struggling to work out what it means and how they can sensibly reduce their energy usage without disrupting their businesses. Our seminars will bring together leading experts to discuss the key issues and to give practical advice on what organisations can do to tackle energy usage.”