All previous fring investors participated in this round including US-based North Bridge Venture Partners, Pitango Venture Capital, Veritas Venture Partners and VenFin.
Avi Shechter, fring co-founder and CEO, said: “With this new funding round we will accelerate the realisation of our ongoing commitment to make fring even more accessible, relevant and easy to use, therefore reducing practical barriers for mainstream users as well as third party developers and partners who have expressed continued interest in fring and the fring platform.”
This additional funding will be used to continue making fring more easily accessible and relevant to users and partners. With more supported platforms, devices, add-on services contributed by developers worldwide, continuously improved usability and rich features, fring is turning the mainstream mobile device into the social nexus for users to share, interact and communicate with all their cross community mobile and online friends.
For example, fring users share experiences with friends on facebook, Twitter, Last.fm and more, while communicating via Skype, MSN Messenger, GoogleTalk, Yahoo!, AIM and ICQ among others, and further enhanced with functional and location based services like WeFi, all through a single social experience from their simple fring interface on their mobile device.