GetJar goes for Royal treatment

As the world waits in anticipation for the Royal Wedding of Prince William of Wales and Kate Middleton, ITN Productions has launched its Royal Wedding video app exclusively on GetJar, the world’s largest open app store.

Visitors to GetJar can download the app a week in advance of its release into the Android Market Place.

Royal family enthusiasts can now follow William and Kate’s wedding preparations every step of the way by downloading the Royal Wedding app for Android and iPhone, completely free on GetJar for the next seven days.

The app, developed to support ITN’s Royal Wedding Channel on YouTube, delivers up to date news and entertaining video content on all things royal in the run up to the big day on 29 April. With hours of video content packed into the app and more being added each day, the app provides a quick and entertaining way to keep up to date with the nation’s favourite couple.

Miguel Tatay, head of mobile at ITN Productions, said: “We wanted to reach the largest possible audience and make the app open and available to everyone. As the world’s largest open app store, GetJar was the obvious choice to launch and distribute The Royal Wedding app.”

Patrick Mork, CMO of GetJar commented: “We’re thrilled to be able to offer The Royal Wedding app exclusively on GetJar. The Royal wedding is the talk of the town and downloading this app will allow everyone to feel part of it. We expect this is going to be extremely popular and are delighted to be able to make this app free to consumers on GetJar.”