Gigafone and Xtract partner to create mobile marketing platform

Gigafone, the mobile marketing solutions group, has announced that it has formed a partnership with Xtract, creator of social intelligence solutions for online and mobile applications, to provide a targeted and comprehensive mobile marketing platform for mobile operators, publishers, agencies and advertisers.

Gigafone will utilise Xtract’s unique Social Links solution to provide marketers with a better view of whom, how and when their marketing is being consumed and to track campaign performance.

The new partnership promises to revolutionise the way advertisers traditionally target audiences. Xtract’s Social Links application identifies the social network structures within the customer base and finds the most influential people for marketers to target.

When incorporated into Gigafone’s targeted mobile marketing solution, where consumers can choose the type of ads they want to receive in return for incentives such as discount vouchers or free mobile minutes, the result is a completely new level of customer experience and a tangible tool for increasing the effectiveness of targeted marketing activities and measuring return on investment.

Jouko Ahvenainen, vice president and cofounder at Xtract, said: “We wanted a partner that offered a solution that overcomes the last mile delivery problem of mobile marketing. Mobile marketing simply falls short at the last mile without the ability to capture user preferences and profiles in an engaging way. Gigafone’s full service mobile marketing solution fulfils this need and its established links in the mobile advertising ecosystem places us in a great position to take this proposition to market.”