Gigafone joins Ogilvy’s London Digital Lab to showcase new mobile marketing solution

Gigafone, the mobile marketing solutions group, has announced that its patented mobile marketing system, RingMate, is being showcased in Ogilvy Group UK’s London Innovation Lab, which is designed to explore new ways in which brands can communicate and engage with their customers.

RingMate enables brands to deliver engaging, personalised content to mobile user segments and communities on an opt-in basis. Subscribers can personalise their mobile with full-screen interactive content, allowing brands to enter into dialogue with consumers through RingMate’s unique non-interrupt method of displaying relevant content.

Only activated by incoming calls and messages, content is available for subscribers to view at the beginning and end of a call or message. Following a call, consumers can either use the one touch click through to the mobile web and enter competitions or call operators directly, if something catches their eye.

Gregory Khaldey, president at Gigafone, said: “We are very proud not only to have gained entry into this forward thinking mobile technology showcase, but also to have backing from Ogilvy’s campaign teams which contain some of the world’s brightest thinkers on digital marketing. This is a great opportunity for us to demonstrate the capability of our platform to some of the world’s biggest brands in a collaborative environment.”

In conjunction with the Ogilvy Lab residency, Gigafone has initiated a mobile marketing trial in the UK involving stakeholders drawn from brands, agencies, mobile operators and consumers interested in trialling a new form of mobile marketing. The trial will foster broad discussion around how mobile phone users engage with sponsored content that they have full control over receiving, and define some of the key principles for facilitating ongoing consumer brand interaction through the mobile channel.