GreenHeart range expanded with Sony Ericsson Elm and Hazel

Sony Ericsson has announced the Sony Ericsson Elm phone, the Sony Ericsson Hazel phone and the Bluetooth Noise Shield Handsfree VH700, the newest additions to the company’s GreenHeart portfolio. The two mobile phones and one accessory provide consumers with an expanded range of products to make an educated green choice without compromising on design and functionality.

“The Sony Ericsson Elm and the Sony Ericsson Hazel phones offer consumers a green choice without compromising on features or fun. These mobile phones also give consumers a better voice quality experience, with Noise Shield, Clear Voice and Intelligent Volume Adaptation. Both phones offer an easy-to-use social networking experience featuring the Widget Manager application, which allows users access to their social networking page via the stand-by screen and quickly switch between different social networks,” said Fortuné Alexander, global marketing director at Sony Ericsson.

Sony Ericsson has also announced today its ambition to making all of its accessories 100% GreenHeart compliant by 2011.

Added Mats Pellbäck Scharp, environmental director at Sony Ericsson: “Building on the established heritage of our parent companies we have worked continuously to maintain our leadership position by committing to reduce our own CO2 emissions by 20 per cent and product life cycle CO2 emissions by 15 per cent by 2015.

“The Sony Ericsson Elm phone, Sony Ericsson Hazel phone and the VH700 are a testament of our continued commitment to the environment and are part of the ongoing roll out of our GreenHeart strategy announced in June 2009,” continued Pellbäck Scharp.

Steve Alder, general manager group and UK devices at O2, noted: “Offering Sony Ericsson GreenHeart phones to our customers has been a part of our strategy to integrate sustainability across all our products and services thereby helping our customers reduce their environmental footprint. As an industry it is essential we embrace innovation in this area and incorporating greener credentials across our product portfolio is certainly a focus for us moving forwards.”