GSMA launches Mobile World Live

The GSMA has unveiled Mobile World Live, a new online portal that will serve as a critical information resource for the mobile communications industry.

Building on and complementing the onsite experience of the industry’s leading events, Mobile World Congress and Mobile Asia Congress, Mobile World Live will deliver fresh, dynamic content and networking opportunities to mobile industry executives in an easy to consume, convenient and interactive Web 2.0 experience.

The GSMA is launching Mobile World Live in conjunction with Decisive Media, a provider of communications services, such as streamed video, interactive live webcasts and more.

“With Mobile World Live, we’re extending the benefits of our flagship events to the online world, offering a combination of insightful, informative programming and important networking opportunities,” said Michael O’Hara, chief marketing officer for the GSMA. “Central to Mobile World Live is the contextual relationship between the content and the ability for the community to interact with each other, the speakers and the content, providing a rich experience unique to each user.”

At launch, Mobile World Live incorporates functionality including the Mobile World Live TV, Mobile World Live Conference and Mobile World Live Media Centre properties.

Mobile World Live TV is an online TV channel carrying regular programming that covers key issues, trends, insights and news for the mobile industry. Regular programming will include CEO insights, analyst viewpoints and features that cover mobile broadband, mobile lifestyle services and content and the mobile planet.

Mobile World Live Conference makes content from the GSMA’s conferences, such as Mobile World Congress, Mobile Asia Congress, Mobile Money Summit and Mobile Innovation events, available for replay to audiences worldwide.

Mobile World Live Media Centre is an online media centre featuring streaming news from Mobile Business Briefing, as well as announcements and materials from the GSMA and companies across the mobile ecosystem.

Future capabilities to be delivered through Mobile World Live include: Mobile World Live Webinar, a series of web conferences that will bring together industry leaders to discuss and debate key trends and issues including a moderated interaction with the online viewers; and Mobile World Live Showcase, an online environment that enables companies to present a broad range of information about their strategies, technologies and offerings to prospective customers as well as generate leads and new business opportunities.