Helping Users Capitalise on New Technologies

Chris Barrow, Solutions Marketing Manager, Avaya EMEA says that resellers quickly build a strong relationship with their customers if they help them to capitalise on the technologies they currently have access to today.

“We are in the midst of an evolution in the way we do business – offices are becoming unnecessary, mobility is now a given and flexibility is a two way street. At the heart of this new business environment lies the most traditional of all communications methods – voice. The difference, and therefore the business advantage, lies in the way companies manage their voice network and associated applications. Deploying this “brave new world” is perceived to be both a costly and lengthy process but this doesn’t need to be the case

Resellers can quickly build a strong relationship with their customers if they help them to capitalise on the technologies they currently have access to today. This means combining existing technologies with new ones; adding to the existing voice network, rather than ripping and replacing, and in doing so enabling a new way of doing business that does not require huge investments or gargantuan perceptual shifts.

It is often thought that technology upgrades always bring with them increasing complexity, but this is not always the case. Developments such as Avaya Aura, breathe new life into legacy networks by creating a “wrap” of unified communications across various networks within a business even if they are from different vendors – by decoupling applications from the network and ensuring they can be managed and administered centrally. This network consolidation extends the ROI of existing investments by connecting legacy estate without having to replace it. As a result, things like least cost routing of calls, extension to cellular and conversion of voicemail messages to text can easily and cost effectively added while still keeping existing systems intact.

Eliminating unnecessary complexity and reducing time spent managing disparate communications applications can deliver a reduction in the overall cost of deploying the technology and managing it. In this way resellers can deliver genuine business benefits that don’t cost the earth but still position the customer for long term business productivity and, in turn, themselves as a long term trusted partner of choice.”