HID Global revamps Identity Assurance Partner Programme in EMEA, affirming commitment to IT security

HID Global announced the revamp of its successful Identity Assurance channel partner programme. By expanding its previous UK channel offering, this move is designed to expand the success of the global HID partner programme to the UK channel market.

The updated channel partner programme, formerly the ActivIdentity Partner Programme, creates unprecedented opportunities for distributors and channel partners of all sizes to further boost their identity assurance product and service offerings, recognise investment in skilled sales and technical resources, and generate new revenue streams. This increased commitment to the partner programme in the UK, with a focus on the financial, enterprise, healthcare and government markets, will help mirror the success of the Identity Assurance Partner Programme in other regions.

The revamped Identity Assurance channel partner programme is simultaneously simplified and expanded. HID Global’s Identity Assurance business segment solicited feedback from current channel partners via a survey – the programme enhancements are a direct result. Enhancements include simplified processes and documents, a revamped and easy-to-use partner portal and channel enablement tools. Additionally, channel partners now have increased access to services offering by the Identity Assurance business, knowledge and expertise ensuring the necessary support to build market presence and create new revenue opportunities. This updated programme reflects a true, lasting and value-based commitment to the channel from HID Global. This programme enables partner success with a series of tools created expressly for them.

“We’re always looking to enhance the services that we supply to our channel partners,” said Bassam Al-Khalidi, AxiaD IDS, CEO. “HID Global’s streamlined partner programme makes it simple and direct for us to provide a broad portfolio of secure identity solutions and creates new sales opportunities that increase our business synergy with those partners.”

“Arrow ECS has worked with HID Global Identity Assurance business for the past eight years,” said Steve Pearce, managing director for the United Kingdom offices of Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc. Arrow ECS does not represent ActivIdentity in North America. “The level of support and guidance HID Global Identity Assurance business has provided to Arrow ECS throughout this period has been second to none. The updated partner tools should streamline and strengthen our working relationship with HID Global, thereby best serving our solution providers.”

Through the Identity Assurance Channel Partner programme, UK channel partners can offer their customers the combined technological expertise of HID Global and its Identity Assurance solutions, including best-of-breed security solutions for all access points, physical and logical. For channel partners, the programme includes a simplified programme and a series of important support tools including channel enablement tools and product certifications.

Jerome Becquart, vice president and general manager, Identity Assurance with HID Global, said: “By aligning our Identity Assurance partner programme more closely with the global channel activity of HID, UK channel customers now have a simple set of services to create new revenue opportunities by providing our secure identity solutions and know-how to their customers. This programme furthers our efforts to make it easier for our partners to do business with us and easier for those partners to do business with their customers.”

“This revamped Identity Assurance Partner Programme is the first step in aligning the channel programme strategy with the rest of the HID Global family,” said Anthony Ball, senior vice president, Identity and Access Management (IAM) with HID Global. “This furthers our commitment to the channel and provides new revenue opportunities for those partners.”

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